To provide a basic facility that can be chosen by 'joe public' to be either a generic TP training plan or a specific coach driven plan. based upon basic generic sport specific training plan. I would be able to select what I believe to be the most suitable plan for my need and then overlay that plan onto my personal athlete calendar. Eg: if I were to see a simple increase FTP training program I could select it and try and plan my days training accordingly and then maybe closer to, or during race season I could change to a specific race strength maintenance plan.
These would be the most simple of plans, as can be downloaded free from internet, but specific to TP members, but obviously the promotion and encouragement to upgrade to a personal coach could be instigated by the software when it calculates threshold changes etc, or identifies targets are being met from the athlete ride/run data?