1. Workouts library sale. Where a coach can create a bunch of workouts aimed at a specific goal. Basically like a plan but on a more granular level.

And add the ability for strength workout to add their videos...for instance, a running workout ABC . https://youtube.com/shorts/ZMa7wftFA_I?si=0fLtd2bz4vAhVqYb
If you search in plans, some coaches are already doing this, so why not popularise that?
2. Daily, training peaks send emails about the workouts; maybe add there some curated content? Podcasts and articles that you post? People don't really know about this part of the website.
3. Be a conversion hub to upsell food (nutrition), gear, and events. Do it via referrals to get another revenue stream.